NEWS

NEW ADAS ADVERTISEMENT IN THE WAKE OF THE SIXTIES
NEW ADAS ADVERTISEMENT IN THE WAKE OF THE SIXTIES
The ADAS, Advanced Driver Assistance Systems governed by cameras and radars, are ever more common in all cars, city cars included. In fact, autonomous emergency braking, adaptive cruise control, lane keeping, pedestrian and road sign detection, automatic parking – to name just a few – ensure unprecedented levels of road safety.

Serving automotive professionals since 1992, TEXA has developed state-of-the-art equipment, called RCCS, for servicing and repairing these sophisticated systems, on which the safety of the vehicle and its occupants depends ever more. The advertising campaign, created in-house by TEXA’s graphics department, recalls a period of time when cars were completely without electronics: the late Sixties.

Inspiration was drawn from the iconic cover of the “Abbey Road” album by The Beatles, with the four band members walking across the road in front of their recording studio in London.

An image that has remained in history and social imaginary for its countless graphic elaborations: every year, thousands of tourists from all over the world visit the area, which has been declared a historic landmark by the British government, to have a picture taken while they walk on the zebra crossing.

Pedestrian crossing detection is indeed one of the classic functions of the ADAS, hence the witty idea of a vehicle that does not detect silhouettes properly due to a fault and therefore requires an accurate calibration using TEXA’s solution.

With this advertisement, TEXA wanted to introduce a more evocative and ironic image in the automotive world, where products are usually simply described, trusting that it will get a smile out of its customers.

PHOTO




LATEST NEWS

ETRUCK WON THE GOLDEN MEDAL OF THE POZNAŃ FAIR
We are happy to announce that TEXA eTRUCK won the prestigious GOLD MEDAL OF THE INTERNATIONAL POZNAŃ FAIR. The MTP Gold Medal is one of the most prestigious and respected awards on the Polish market, with over thirty years...

Read more

NEW ADAS ADVERTISEMENT IN THE WAKE OF THE SIXTIES
The ADAS, Advanced Driver Assistance Systems governed by cameras and radars, are ever more common in all cars, city cars included. In fact, autonomous emergency braking, adaptive cruise control, lane keeping, pedestrian and road sign detection, automatic parking...

Read more

NEW KONFORT DATABASE V16, AN EXTRAORDINARY COVERAGE
The KONFORT range stations are an excellent solution for workshops for servicing and recharging air conditioning systems. In just a few years, TEXA has been able to build a solid reputation also in this industry, with its solution being one of the most appreciated by workshops worldwide...

Read more

TPS ADJUSTMENT BMW R1150GS YEAR 2003
We are here to talk about BMW and another adjustment: the TPS sensor. As you well know, this component is essential for the engine to work properly. Thanks to the wiring diagrams and the nominal values in our software, we have already checked that the electrical system is in good condition and that the nominal values expected for the TPS are met.

Read more

ABS BLEED TEST BMW R1150GS 2003
As we all know, the ABS is an essential active safety system. Adequate maintenance is paramount for the system itself and for the driver’s safety. After replacing the brake fluid, it is necessary and mandatory to carry out a leak test of the entire system.

Read more

GLOBAL ERROR SCAN AND ADJUSTMENTS HARLEY DAVIDSON 2011
Today I would like to focus on less-recent bikes, instead of taking into consideration the latest models, as I think that they are the models that the mechanic has to deal with, every day at his workshop.

Read more

News archive